The first session we will focus on properly creating your Google Merchant Center, Google Ads Account and Google Analytics Account. In addition, we will work on linking accounts and adding conversion tracking for both Google Analytics and Google Ads.
Being successful using Google Shopping requires a plan. This week's lesson will look at what this plan entails as we add custom labels and other vital data to products within Google Merchant Center.
Creating and launching segmented Google Shopping Campaigns within your Google Ads Account and adding initial negative keywords. In addition, we will review Google Merchant Center for errors from our initial product feed.
Discover how to control what keywords are being directed to your campaigns by using priority levels in a technique called positive keywords.
How to create a Negative Keyword Actions Report and a Google Shopping Profitability Report. These two proprietary reports allow advertisers to continually drive relevant traffic to their shopping ads while systematically optimizing bids based on account history.
Creating actionable reports that allow you to optimize bids based on historical data by device, customer location and time of day/day of week.
Creating audiences within Google Analytics and using them to adjust bidding for Google Shopping campaigns. In addition, review different Google Automated bidding strategies and Google Smart campaigns. Introducing the Google Ads Editor.
Creating promotions for all items within your data feed as well as specific items. Creating rules in Google Merchant Center using both supplemental and primary feeds. And finally, taking a look at the Google Ads Editor including some of our favorite ways to use it.